The Together Initiative is a part of our collaboration with Röhnisch between the Kitchen Sthlm and Volt. The aim is to highlight the fact that when we train together, we do it more often, push ourselves harder and have more fun. We wanted Röhnisch to take the lead on this notion, celebrating women getting together for health, strength and joy.
We set out to find a team of women to feature in the initiative and found the beautiful and strong Kristin, Tove and Sofia. Professional personal trainers and crossfit junkies. Together with the lovely people at Naive, we produced the initial ‘Together Initiative’ film, alongside a visual style and execution for communication across digital and analogue channels.