Projects / Spring

Spring are a Norwegian chain of gyms that focuses on group training and activities that are based around non static positions. They wanted to reflect this in their identity so we created a logo that represented a person in motion. It was also important to the client that the gym would attract people from all walks of life and at all levels of experience, rather than becoming a gym like most others where only the fittest survive. Therefore the identity took on a colourful visual that evoked energy and engagement, that remained friendly and inviting.

Spring are a Norwegian chain of gyms that focuses on group training and activities that are based around non static positions. They wanted to reflect this in their identity so we created a logo that represented a person in motion. It was also important to the client that the gym would attract people from all walks of life and at all levels of experience, rather than becoming a gym like most others where only the fittest survive. Therefore the identity took on a colourful visual that evoked energy and engagement, that remained friendly and inviting.

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