Segulah is a private equity firm based in Stockholm, Sweden who owns and develops mid-market companies. As a part of expanding their portfolio, we were asked to produce a company sales brochure featuring their operations and approach. Rather than just a plain old picture brochure we suggested to inject a more personal, human feeling. To achieve this, a somewhat unorthodox questionnaire was sent to the Segulah employees, in the hope that it would yield a contrasting selection of responses, which would encourage the reader to view the company with a different set of eyes. The result? A swank publication, mixing illustrations with great employee quotes and documentary style photography.