Together with Volt, The Kitchen has developed a new brand strategy and communication concept for Swedish sportswear brand Röhnisch.
The collaboration was kick-started in 2014, an assignment to launch Röhnisch Spring and Summer 2015 collection. We wanted to highlight movement and functionality at the same time as establishing a new, energetic visual expression. The term ‘Sportswear from a female perspective’ explains the unique character of Röhnisch, namely functional sportswear designed by an all female team, for training women (if you’re a woman and have experienced unwanted wobbling whilst out running, you know what we are talking about!). At the same time, we took the opportunity to introduce a new typeface and touch up the logotype.