Octapharma Academy offers a series of scientific, high quality, professional courses within different therapeutic areas. We were asked to modernise their existing identity, our only limitation being that we had to use parts of their main brand within it.
We took the ‘O’ from their name and interlinked it with the ‘A’ from academy to create a simple striking mark that reflects interaction and advancement, the A forming an upward arrow and the O acting as a nucleus. Look closely at the negative space within the A and you may see the form of a pencil nib.
The ‘O’ is carried onto all material printed in a clinical green colour to give it a pharmaceutical feel and to act as a future stamp of approval for the course.
The new identity has elevated the reputation of the course and ensures that the Academy remains a leader in the pursuit of further education.