In August 2014 we were asked by The Absolut Company if we wanted to be part of a small close knit team developing a unique type of Vodka.
Months of development, sketching and thankfully Vodka tasting we finally came up with what is now known in the trade as Concá Vodka. A vodka ‘With (Con) character (Cá), it blends sugarcane and corn vodka for a completely new kind of vodka, one that is aimed specifically at aspirational new millennials living in LA. The Concá packaging is designed to disrupt peoples clichéd image of what a Vodka bottle should look like, the shape of the bottle invites you to handle it, rather than just let it sit pretty on a shelf. It’s dark and confident with a vibrant, energetic mark as the brand carrier. It’s vodka with a passionate personality that speaks to and about the people.
The Dieline says: “With a bright and vibrant brand identity that packs a powerful punch, Concá is turning heads by redefining vodka packaging”. That’s exactly what we were after, so hat’s off to that!